Friday, 11 September 2015

Theme 2: Critical media studies –pre study

Dialectic of Enlightenment

1.    What is "Enlightenment"?
Described by Adorno and Horkheimer, Enlightenment is to ”liberate humans of fear and installing them as masters. ” Enlightenment use rational scientific method to explain the things which people do not understand and described as myths, “it emphasized reason, analysis, and individualism rather than traditional lines of authority” and liberate humans mind.

2.    What is "Dialectic"?
Dialectic is a method for helping resolve debate or disagreement between two people who have different opinions and ideas for a subject. The method in order to help find out who is right and who is wrong and give an argument.

3.    What is "Nominalism" and why is it an important concept in the text?

Nominalism is “a metaphysical view in philosophy according to which general or abstract terms and predicates exist, while universals or abstract objects, which are sometimes thought to correspond to these terms, do not exist.” Nominalism is an important concept in the text because it is somewhere like the enlightenment to denied all abstract concepts.

4.    What is the meaning and function of "myth" in Adorno and Horkheimer's argument?

Myth is a concept and story that was told in an ancient culture to explain a practice, belief or natural occurrence. It is the culture established on the human fears and fantasies. It was widely used by political powers and religious forces to control people.


"The Work of Art in the Age of Technical Reproductivity"

1.    In the beginning of the essay, Benjamin talks about the relation between "superstructure" and "substructure" in the capitalist order of production. What do the concepts "superstructure" and "substructure" mean in this context and what is the point of analyzing cultural production from a Marxist perspective?

The superstructure and substructure is the concept of Marxist. Which the superstructure is culture, institutions and political power structures and which the substructure is the forces and relations of production. The culture and culture production likes the superstructure and substructure, the substructure determines the superstructure but in a one-way relationship cause the superstructure often influences the substructure.

2.    Does culture have revolutionary potentials (according to Benjamin)? If so, describe these potentials. Does Benjamin's perspective differ from the perspective of Adorno & Horkheimer in this regard?

The culture have revolutionary potentials according to Benjamin. For example the photography, the image replication process have a greatly accelerated with the lens uses, it broaden our horizons and more details which are not easy to defined in normal reproduced to people’s eyes. It also changed the way of people viewing the art objects, it makes more people can admire the works of art and plays an unparalleled role in the culture dissemination. Culture promote development of technology and technology promote reform of culture.

Benjamin and Adorno has a little similar opinion in this regard. Although Benjamin has different ideas of mechanical reproduction, he gave his affirmative for photography. Which is similar like Adorno & Horkheimer’s view that technological progress has the potential to disseminate culture and knowledge.

3.    Benjamin discusses how people perceive the world through the senses and argues that this perception can be both naturally and historically determined. What does this mean? Give some examples of historically determined perception (from Benjamin's essay and/or other contexts).

People perceive the world through the senses and senses depend on the knowledge of priori and posterior. But the knowledge of priori and posterior determined by naturally and historically or we could say the living environment and policy of rule forces in that time will influence people’s value for culture.

For the example given in Benjamin’s essay, the different value concept for vanes between the time of Greece and Middle Ages.

4.    What does Benjamin mean by the term "aura"? Are there different kinds of aura in natural objects compared to art objects?

The word "aura" that Benjamin described is "aura is the perfect combination of art and space time, it is an unique presence, reflecting the authenticity of art." We could say aura is what authenticity art object lost in the age of mechanical reproduction, the unparalleled, the mystery, the value of people worship. But it also given a reactivating or renewing itself in the contemporary society.

An different kind of aura in natural objects can refer to the ”unique phenomenon of a distance”, which is similar to the distance perception.

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